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Welcome to the radiant world of permanent jewellery, a captivating trend swiftly capturing hearts across the UK. Nestled in the vibrant heart of Birmingham's Jewellery Quarter, Aura's Permanent Jewellery, led by the innovative Sonal Pandya, shines as a haven for those in search of distinctive, timeless pieces. Sonal, owner of her own jewellery store has collaborated with the likes of Khush Magazine, Selfridges and Mac Makeup, bringing a wealth of experience and creativity to the realm of permanent (and forever) jewellery.

Great businesses are started with support and encouragement by family and friends and that’s how I started but also with a good latte. Sat in costa with one of my best friends, on my maternity leave with a four month baby snoozing away, while my idleness at home had become my enemy. This would be my time to start a business, which I have always wanted from the start, but not had the courage to do on my own.